LIPTON Teas and Infusions is the world’s largest tea business with a remarkable portfolio of over 30 world-class brands, including iconic names like Lipton, PG Tips, TAZO, Brooke Bond, and B-Corp certified Pukka and T2. Based in the Netherlands and operating in more than 100 countries, we pioneer innovative, premium and sustainable teas and infusions to delight our consumers daily.

We are recruiting to fill the position below:

Job Position: Brand Manager (West Africa Region)

Requisition ID: 1359
Job Location: Lagos
Job Type: Full Time

Role Purpose Description

  • Main job purpose is to drive the profitable, penetration led growth agenda within the Tea business, in line with Laws of Growth Principles.
  • As the Brand Manager for Lipton Tea and Infusions in the West Africa region, your role is crucial in developing and executing marketing strategies to drive brand awareness and growth.
  • You will be responsible for overseeing product development, pricing, and promotional activities to ensure the brand’s success in the market.
  • Your creativity and strategic thinking will be key in building strong brand equity and driving sales in the dynamic and competitive tea market of West Africa.

Job Scope & Key Responsibilities
Job Scope:

  • Turning data into insights and actions
  • Leading Projects & Activity Requests
  • Crafting Strong distinctive Brands
  • Landing integrated brand plans in-year with the cross functional team
  • Landing brand operations.
  • Effectively managing the Brand’s budget, to achieve zero BMI forecast bias, on a monthly basis.
  • Managing media, landing KPIs

Main Responsibilities:
Brand Planning:

  • Develop strategic Brand Plans including but not limited to:
  • Issue and opportunity analysis
  • Crafting the plans and delivering opportunities.

Project leadership:

  • Lead certain Activity Requests / Projects
  • Leading Project Team meetings with relevant teams within the project team.
  • Brand financials, quarterly share deep dives & commentary, and action plans.
  • Developing Inspiring, relevant communication and integrated brand plans
  • Data Reporting and Data into Action:
  • Sales & Operations Planning preparation: using available data to make recommendations at a SKU level feeding into S&OP Meetings
  • In market Activation: Develop shopper facing activities with Shopper marketing team, Develop and lead consumer facing activations.

Budget Management:

  • Monthly budget phasing, tracking and management.
  • Developing and leading brand lead digital activities aligned to the category and digital strategy.
  • Reconciling and managing media budgeting and planning to achieve media objectives, support the brand and category media strategy.
  • Perform any other duties that may be assigned by the Africa Marketing Director and Nigeria Leadership team.

Skills and Experience Needed

  • Minimum 5 year of relevant work experience.
  • Strong numerical bias.
  • Demonstrable P&L understanding.
  • Proficiency in Microsoft Office Suite including (but not limited to) Excel, Word, Power-point, OneDrive, Power BI, Teams.

Key Relationships:

  • GM and Nigeria Leadership team
  • Africa Marketing Director and team
  • Global Brand teams
  • Cross functional Customer Development, CMC, Supply Chain, Agencies, R&I and Factory Team.
  • Finance Business Partners & Global/ Regional teams where relevant.

Who we are looking for:

  • The individual has a natural bias for action and is willing to make a positive difference to achieve higher levels of performance.
  • Able to build and maintain relationships across a network of cross functional partners
  • Strong technical individuals with accounting background
  • Able to communicate effectively with all levels of leadership
  • Ability to work with internal and remote teams, a strong team player
  • Takes direct ownership of objectives with high levels of self-assurance to achieve goals.
  • Bringing powerful analysis to issues and rapidly absorbing new information and knowledge to apply new techniques, technology, and procedures.
  • Impactful and flexible in communicating and influencing the issues with the ability to work across matrices of functions.
  • Ability to multi-task on overlapping key business issues.

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